A review of digital political marketing on voter engagement: A case study of a youth-led campaign in Kaduna, Nigeria
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Digital political marketing has transformed electoral campaigns, especially in mobilizing youth participation. In Kaduna, youth-led campaigns are leveraging digital marketing strategies such as targeted advertisements, interactive content, and social media outreach to engage young voters effectively (Ibrahim, 2023). This review examines the role of digital political marketing in enhancing voter engagement, focusing on how innovative digital techniques contribute to increased political participation among the youth. The study discusses the evolution of digital marketing tools—from email blasts to influencer collaborations—and their ability to create a dynamic and interactive political environment (Afolabi, 2024). Emphasis is placed on content personalization, data-driven targeting, and real-time feedback as key elements that drive voter engagement. However, challenges such as message fragmentation, digital fatigue, and potential misinformation are also explored (Okeke, 2024). By evaluating case studies from a prominent youth-led campaign in Kaduna, the research aims to identify best practices and potential pitfalls. The findings will offer insights into optimizing digital political marketing strategies to foster greater voter participation and strengthen democratic processes (Umar, 2025).
Statement of the problem
Youth-led political campaigns in Kaduna encounter challenges in utilizing digital political marketing to maximize voter engagement. Despite the proliferation of digital tools, issues such as inconsistent messaging, over-saturation of digital content, and misinformation hinder the conversion of online interest into active voter participation (Ibrahim, 2023). There is also a lack of comprehensive reviews that systematically assess the effectiveness of these digital strategies. This gap makes it difficult for campaign organizers to refine their approaches and fully harness the potential of digital marketing for voter mobilization. Consequently, the expected boost in youth voter engagement often falls short, limiting the overall impact of the campaign (Afolabi, 2024).
Objectives of the Study
To review digital political marketing strategies used in a youth-led campaign.
To assess their impact on voter engagement.
To propose improvements for enhancing digital political marketing effectiveness.
Research Questions
What digital marketing strategies are used in youth-led political campaigns?
How do these strategies impact voter engagement?
What improvements can optimize digital political marketing for greater voter participation?
Significance of the study
This study is significant as it reviews the impact of digital political marketing on voter engagement within a youth-led campaign in Kaduna. The insights will assist campaign strategists in refining their digital marketing efforts to increase voter participation. The findings contribute to academic discussions on digital political communication and provide practical recommendations for enhancing campaign effectiveness (Ibrahim, 2023; Umar, 2025).
Scope and limitations of the study
The study is limited to examining digital political marketing strategies and their impact on voter engagement within a youth-led campaign in Kaduna, Nigeria. It does not extend to traditional marketing methods or other regions.
Definitions of terms
Digital Political Marketing: The use of digital tools and platforms to promote political messages.
Voter Engagement: The process by which voters become actively involved in the electoral process.
Youth-Led Campaign: A political campaign predominantly driven by young organizers and targeted toward young voters.
Related Project Materials
The impact of debit charge policy modifications on transaction volumes in banking: a case study of United Bank for Africa
Background of the Study
Debit charge policies significantly influence customer transaction behavior in the banking sector. United Bank fo...
An Investigation of the Role of Strategic Partnerships in Business Growth: A Case Study of Fintech Startups in Niger State
Background of the Study
Strategic partnerships play a vital role in the growth and sus...
Photography as a Tool for Promoting Intercommunity Dialogue in Takai Local Government Area, Kano State
Chapter One: Introduction
THE IMPACT OF CAPITAL BUDGETING ON ORGANIZATIONAL PERFORMANCE
ABSTRACT
This study was intended to evaluate the impact of capital budgeting on organizational performance. This study w...
TEACHERS’ AND STUDENTS’ OPINION ON CAUSES AND EFFECTS OF CHILD ABUSE AND THE POTENCY OF SOCIAL STUDIES EDUCATION IN CURBING IT
ABSTRACT
This research investigated the causes and effects of child abuse in Kaduna State and how social studies education will be used t...
The influence of digital privacy practices on personalized marketing outcomes: A study of a tech company in Kaduna, Nigeria
Background of the study
Digital privacy practices are increasingly pivotal in shaping personalized marketing outcomes. I...
THE IMPACT OF POOR REVENUE GENERATION ON THE DEVELOPMENT OF LOCAL GOVERNMENT AREAS IN NIGERIA
ABSTRACT
This study was carried out to examine the impact of poor revenue generation on the development of local governm...
AN ASSESSMENT OF PUBLIC LIBRARIES’ CONTRIBUTIONS TO THE SOCIO-ECONOMIC DEVELOPMENT OF RURAL COMMUNITIES IN KALTUNGO LOCAL GOVERNMENT AREA, GOMBE STATE
Background of the Study:
Public libraries are increasingly recognized as catalysts for socio-economic development, particul...
The Impact of Dementia Care Nursing on the Cognitive Function of Elderly Patients in Taraba State
Background of the Study
Dementia, a progressive cognitive decline, is one of the most...
EFFECT OF TAX EVASION AND AVOIDANCE ON REVENUE GENERATION IN NIGERIA
BACKGROUND OF THE STUDY
Tax is one of the main source of Government Revenue. It is a strong social and...
